Skinfolio Medical Inc.

Email Marketing

Managed end-to-end email marketing campaigns using Mailchimp, from campaign planning and content design to performance optimization.

• Conducted A/B testing on subject lines and send times to identify the highest-performing campaigns.

• Optimized campaigns based on analytics, resulting in higher open rates, click-through rates, and conversion rates.

• Designed email layouts and marketing content that successfully drove treatment bookings and increased customer engagement.

• Monitored campaign performance and continuously refined email strategies to maximize ROI.

E-commerce Optimization

Managed and optimized the clinic's e-commerce experience to improve website performance and drive online sales.

• Increased promotional campaign revenue by over $1,000 through strategic digital marketing and merchandising.

• Improved website usability by reducing user friction and optimizing the customer purchase journey.

• Enhanced website speed and performance, creating a smoother shopping experience and improving conversion opportunities.

• Collaborated on digital marketing initiatives to drive traffic and increase online sales during promotional periods.